Design a logotype and create a website with emphasis on visitor's rich visual experience. The design should look lightweight, modern and credible, maximizing the conversion rate between visitors and customers.
The logotype should represent exclusivity combined with tradition. The website was designed with a simple but intelligible site structure to present the rich visual content supplied by client. A special attention was paid to call to action phrases leading visitor to the registration form page.
I worked on this project as a freelancer. Started from scratch with a logotype designs. After one had been chosen and signed off by client I moved on to the web design and basic page templates using HTML, CSS and JavaScript with emphasis on schematics and validity of the code.